Hold a calm retrospective with your data on the table. List moments of energy, traction, and dread. If the case for continuing is strong, commit. If not, pivot or pause with kindness. Detaching identity from experiments keeps courage alive for the next brave cycle.
Before doubling down, approximate market size, reachable users, and unit economics with rough calculations. Combine these numbers with your energy data to test realism. Even sketchy math can prevent romantic commitments and spotlight smaller but more promising bets that fit your skills and resources.
If you decide to park the project, close it well. Publish a final note, archive assets, and thank collaborators. Ending cleanly frees attention, keeps relationships warm, and makes it painless to restart later if signals or circumstances change in unexpectedly favorable ways.